Sporting ambassadors including Premier League winner Wayne Bridge and seven-time snooker World Champion Stephen Hendry make ‘Big Calls’
ONCHAN, Isle of Man – April 2017 – Online sports betting site BetStars, an Amaya Inc. (Nasdaq: AYA; TSX: AYA) brand, has today launched its new ‘Big Call’ marketing campaign, an exciting series of social media videos featuring a line-up of sporting stars.
The creative video series sees each ambassador make a literal ‘big call’ via video phone, as they share predictions ahead of major events in the sporting calendar.
The campaign kicks off with former England international footballer Wayne Bridge, who previews the Premier League meeting between his former sides Chelsea and Manchester City tonight. To see Bridge’s predictions go to BetStars social media channels or the footballer’s own social media accounts.
Seven-time world snooker champion Stephen Hendry is the next sportsperson to be put on the spot for the second video of The Big Call series which will be released just ahead of the World Snooker Championships in Sheffield on April 15. Further high-profile sporting talent are due to take on the ‘Big Call’ in the coming months.
Zeno Ossko, Managing Director of BetStars, said: “At BetStars we don’t sit on the fence, we celebrate bold opinions and those willing to make big calls. We are connecting social media users with some of their favourite sporting idols, the people best placed to share genuine sports insight ahead of the year’s biggest and best betting events.
“We’re proud to be partnering with a number of champions from various sporting disciplines for our ‘Big Call’ as we work to continuously enhance the experience of BetStars customers and increase brand awareness amongst those with a passion for sport.”
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BetStars is a new online sports betting brand from the Rational Group, which operates the world’s largest online poker room, PokerStars. The sports betting service features a wide range of popular and specialist betting options, fantastic promotions and exclusive new products.
BetStars offers players a seamless experience between sports betting, casino and poker, with a single wallet between all three services. BetStars is available online and on mobile and tablet, with dedicated iOS and Android apps for a quick and simple betting experience.
BetStars is ultimately owned by Amaya Inc. (Nasdaq: AYA; TSX: AYA).
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