Italian operator aims to boost engagement and cut CPAs with targeted, dynamic marketing push
(London, 13 March 2017) Betgenius, the leading supplier of sophisticated sportsbook technology to regulated bookmakers and lotteries, has struck a major deal with SkyBet.it to boost engagement and cut acquisition costs by offering a truly contextual advertising experience via its digital partner, Sky Sport Italia.
For the first time, visitors to the Sky Sport Italia site will be delivered relevant betting suggestions being offered by SkyBet.it, based on the exact content they are viewing across the site’s entire football coverage.
Davide Magni, Media and Partnership Manager at SkyBet.it, said: “At Sky Bet we are committed to offering a superior experience to our customers. We think that this deal will help us boost our acquisition and, even more, increase customer retention through the provision of relevant information and added value.”
Betgenius’ advertising creative is driven by real-time sports data, allowing its partners to display dynamic content such as live scores and odds within banners and widgets.
Jack Davison, Managing Director at Betgenius, said: “This deal is another example of how Betgenius creates innovative digital marketing solutions that boost engagement and drive down acquisition costs. Highly targeted, relevant marketing is very much the future and we are excited to partner SkyBet.it to help grow its sportsbook with this service.”
About Betgenius
Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to the regulated sports betting sector. We deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across trading and marketing.
Its range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector and UX design, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.
Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers.
For more information, visit www.betgenius.com
