UK-facing global lottery wagering brand to offer customers Pariplay-developed online scratch cards
December 2016 – Pariplay Ltd., a gaming technology company serving iGaming operators, iLotteries and land-based casinos, has announced a partnership with World Lottery Club, the Isle of Man-based international lottery betting brand operated by Annexio Limited. Under the agreement, Pariplay’s entire portfolio of branded and original online scratch cards will integrate with World Lottery Club online offering.
The in-house development studio of Pariplay is strongly focused on developing games in a wide range of different iGaming verticals. In addition to bringing to market cutting-edge branded online casino slots such as Atari Star Raiders®, Atari Black Widow® and The Three Stooges®, as well as original slots, bingo and keno games, the company’s studio has also developed a diverse portfolio of online scratch cards.
Pariplay’s suite of scratch cards will feature exclusively in the new scratch card offering of World Lottery Club. Regulated by the UK Gambling Commission and the Isle of Man Gambling Supervision Commission, the brand’s recently-launched scratch card website section will host both Pariplay’s branded scratch cards such as Atari Star Raiders® as well as original scratch cards like Dragon Scrolls, Cops & Robbers, Ocean Fortune, Fruit Basket, and Mega Love, among many others.
World Lottery Club’s scratch card section expands and diversifies the brand’s core offering, which is to allow players to wager on the outcome of global national lotteries. These include Europe’s EuroMillions lottery and the MegaMillions and Powerball lotteries from the US, among other national and transnational lotteries.
Pariplay will continue to support World Lottery Club’s product diversification by providing the brand with additional scratch card games as they are developed by the company’s in-house studio. The studio is currently in the final stages of development on a number of branded and original scratch card titles. These will be released in Q1 and Q2 2017.
“Our state-of-the-art branded and original scratch cards will support World Lottery Club’s acquisition of new player demographics and also serve as an important tool to re-engage and retain their existing player base,” said Adrian Bailey, General Manager at Pariplay Ltd. “We look forward to a long-term content partnership with World Lottery Club that will see our scratch cards become central to the brand’s overall offering.”
Meni Michaeli, CMO of Annexio Limited, said, “We offer players a wide selection of international lotteries to bet on, and our marketing strategy of product diversification will continue with the addition of Pariplay’s online scratch cards.” He added, “They are one of the leading development studios for games in this vertical, so we’ll be giving players access to the industry’s best scratch cards”
For more information on Pariplay’s partnership with World Lottery Club, please contact Pariplay.
About Pariplay Ltd.
Pariplay Limited is a leading provider of Digital Gaming Products offering state of the art in-house developed platforms and digital games as well as integrated third-party games from leading industry companies. Founded in 2010, our team has over 40 gaming experts to support our customers’ requirements in a dynamic and competitive environment.
The company is licensed and regulated by the Gibraltar Gambling Commission, Our Gaming Systems, RNG, and all of our games are certified and tested by GLI (Gaming Laboratories International), Australia-based iTechLab and Gaming Associates, all of whom are the industry standard for online gaming testing and certification.
As a business-to-business provider of variety gaming products, Pariplay fully understand the importance of responsible gaming and, as such, has implemented policies and tools within its systems and games to provide industry-leading entertainment in a socially responsible fashion. The system combines identity verification with age verification and geo-location services to determine whether an individual meets the minimum age requirement and is playing within a specific territory. We have implemented various responsible gaming tools and mechanics to meet different regulatory standards and have provided players with a sophisticated self-exclusion tool that offers them an easy way to manage their gaming habits. In addition to all of the above, Pariplay works with GamCare, a leading provider of information, advice, support and free counselling for the prevention and treatment of problem gambling.
At present, Pariplay provides its systems and games to customers in Europe, North America and Africa. Among these customers are state and private lotteries, online gaming operators like 888 and land-based casinos.