BUSINESS

Sky Betting & Gaming Launch Sportsbook Products in Italy & Germany

TAGs: Germany, Italy, Sky Betting and Gaming

Sky Betting & Gaming have been true to their word by offering sports betting products in Italy and Germany making them the first products to be offered to Sky customers outside of the UK.

Talk of Sky Betting & Gaming (SB&G) breaking out of their UK bubble can end after the team officially launched a sports betting product in Italy.

Sky Betting & Gaming Launch Sportsbook Products in Italy & GermanySkyBet.it is live following successful selective beta testing and the first app offers betting markets in football, tennis and basketball. The new app allows punters to customise their markets with the promise of more to come in the future.

It always made sense for Sky to break their international duck in Italy after purchasing Sky Italia from 21st Century Fox in 2014. The move comes after a successful launch of their Super 6 free to play product that gives punters the opportunity to win large cash prizes if they successfully predict the scores on six chosen football matches. The British jackpot stands at £250,000.

The next stage of the Italian launch is for the online casino, Casino.SkyBet.it to also open its cyber doors. That’s expected to happen in the coming weeks.

Sky Betting & Gaming to Also Move Into Germany

When Sky purchased Sky Italia in 2014, they also bought Sky Deutschland, and with that in mind, it makes sense for the SB&G crew to move into the German online gambling market after getting comfortable in Italy.

Moves are already afoot with SB&G rolling out the same three-staged marketing plan that has worked so well in the UK & Italy. Sky Deutschland have launched the free to play Super 6 product in the hope to eventually convert those punters into real money gamblers.

The game is available at 6erpack.sky.de and the jackpot is set at €100,000 if someone can predict all six scores of a variety of specially chosen Bundesliga football matches.

There is no timeframe for the rollout of the real money sportsbook, and SB&G will be eyeing the current regulatory process with particular interest. Jochen Weiner, managing director, Sky Bet Deutschland – who was hired specifically to grow market share in Germany – believes there is a ‘healthy market’ in the land of strange sex clubs backed by 4.5 million Sky Deutschland subscribers. Weiner joined the crew from Deutsche Telekom.

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