New product gives operators access to more than 40,000 events a year without the need for expensive and resource-heavy manual odds compiling.
(UNITED KINGDOM, London – August, 2016) Betgenius, the leading supplier of sophisticated data-driven products and services to regulated sportsbook operators and lotteries, has made offering a horseracing product simple and cost-effective with the launch of Racing Manager.
Racing Manager completely removes the need for any in-house traders and gives operators access to more than 40,000 events a year across UK and Australian racing.
The new product consists of three separate but complementary components: streaming, trading and front-end. These can be integrated individually or as one to provide an end-to-end product.
Via an exclusive deal with Racing UK, Betgenius offers live streaming capability for major UK horseracing events, including the Grand National, Cheltenham Festival, Glorious Goodwood, Royal Ascot and the Epsom Derby.
The trading part of the product gives partners access to a fully-automated system from which they can create a customised feed of racing fixtures and prices to match their requirements and strategy.
Key features include delivery of all race-card information from the official source, configurable odds allowing bespoke margins and suspensions, and automated management of pricing in the event of non-runners.
Furthermore, Racing Manager’s front-end solution removes pressure on operators’ in-house UI and design teams by bringing the fastest and most accurate pricing and streaming together to inform punters’ betting decisions and create the complete customer experience.
Jack Davison, Managing Director of Betgenius, said: “With our Racing Manager product, sportsbook operators need no longer miss out on the high-margin, around-the-clock betting opportunity that is horseracing.
“By creating a unique, off-the-shelf service that automates all trading and front-end requirements, we have made offering a horseracing product as simple and cost-effective as possible.”
Founded in 2000, Betgenius is the leading provider of sophisticated data-driven software to the regulated sports betting sector. We deliver robust, cutting-edge technology that helps international bookmakers and lottery operators maximise performance across trading and marketing.
Its range of sportsbook management services, including partial or complete automation of trading function, the biggest range of pre-match and in-play betting markets in the sector and UX design, are renowned for helping operators increase operational efficiency, drive turnover and increase margins.
Betgenius also leads the way in the provision of integrated customer marketing. From acquisition and player life-cycle management to reactivation and CRM tools, we offer everything a sportsbook operator needs to attract, retain and engage customers.
For more information, visit www.betgenius.com