New Jersey’s regulated online gambling market set a new revenue record in July despite poker remaining mired in its traditional summer doldrums.
Figures released Friday by the New Jersey Division of Gaming Enforcement (DGE) say the online market generated just under $17.4m in July, 38.6% higher than the same month last year and $1m more than the market reported in June.
July’s figure also surpassed the state’s previous high-water mark of $17m recorded in April, the first full month of operation by Amaya Gaming’s PokerStars New Jersey site.
The usual patterns of the past few months remained in place, as online poker gained 6.7% year-on-year to $2m while the casino vertical jumped 44.2% to over $15.3m. Poker was essentially flat on a sequential basis while casino was up 6% from June.
For the year to date, the overall market is up 32.6% to $112.2m, with poker rising 10.8% to over $15.7m and casino up 37.2% to over $96.4m.
The Borgata-affiliated sites remained the market leader with just under $4m in combined poker and casino revenue, followed by the Golden Nugget’s casino-only site with $3.7m, while Caesars Interactive Entertainment (CIE) ranked third with $3.4m.
The Tropicana’s casino-only site generated $3.2m while Resorts Digital Gaming, which has partnered with PokerStars, earned $3.05m in combined poker and casino revenue.
PokerStars continues to be the top poker operator, earning $754k in July, although this was down from $778k in June, and represents a new market low for Stars. Meanwhile, the other two poker operators reported mild sequential gains. CIE’s poker product was up $50k to just under $650k while the Borgata sites – which includes GVC’s PartyPoker brand – gained around $20k to $608k.
The Golden Nugget’s casino dominance could grow in the coming months thanks to Thursday’s launch of America’s first online live dealer casino product. The Nugget’s live dealer product comes courtesy of Ezugi, and currently offers blackjack, roulette and Dragon Bonus Baccarat.
