BUSINESS

PokerStars can’t arrest New Jersey’s traditional online poker summer swoon

TAGs: Amaya Gaming, New Jersey Online Gambling, PokerStars

new-jersey-online-poker-pokerstars-revenueNew Jersey online gambling sites reported revenue spiking over 40% in June despite a relatively poor showing by the state’s licensed poker sites.

Figures issued Wednesday by the New Jersey Division of Gaming Enforcement (DGE) showed the state’s regulated online gambling market generated overall revenue of $16.4m, 40.6% higher than the same month last year. However, the sum is $100k less than the market generated in May 2016.

The casino vertical definitely did its part, rising 46.8% year-on-year to $14.4m. Poker, on the other hand, rose a comparatively tiny 7.3% to just under $2m.

Poker’s traditional summer doldrums were in full evidence, as the vertical’s contribution was off around $600k from May 2016’s figure. Poker’s tepid performance is all the more striking given that Amaya Gaming’s PokerStars brand wasn’t operational in July 2015.

PokerStars, which operates in conjunction with Resorts Digital Gaming, posted poker revenue of $778k, a better performance than any other New Jersey-licensed poker operator. But the sum marks PokerStars’ lowest full month total since the site launched in late March and well off its April peak of $1.18m.

As usual, the market-leading Borgata sites powered by GVC Holdings ruled the revenue roost with just under $3.8m, with all but $589k coming via its casino vertical. Traditional runner-up Caesars Interactive Entertainment managed just over $3m, all but $600k of which came from casino.

The state’s two casino-only sites had good months, with the Golden Nugget earning $3.5m, about $150k more than the Tropicana. Resorts Digital Gaming’s casino vertical earned just over $1.9m, which, added with its poker earnings, brought its total revenue to $2.7m.

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