Melbourne, 9 August: Advanced sports data provider iSport Genius is thrilled by the performance of Infohub, Ladbrokes Australia’s white-label version of the platform, which went live in January 2016.
Announcing its interim results for the half year ended 30 June 2016 Ladbrokes stated that their Australian year-on-year revenues increased by 41.5%, driven by a 71% increase in active customers and stakes growth of 54%.
Specific credit was given to InfoHub which Ladbrokes said helped to make Ladbrokes the “go-to bookmaker” in Australia for a data-rich experience. The UK-listed company added that innovative product offerings such as InfoHub had enabled Ladbrokes Australia to continue to successfully build market share.
Commenting on these results, Nathan Rothschild, co-founder and partner at iSport Genius said, “It is fantastic to see the high demand for, and usage of the iSport Genius platform. Ladbrokes’ results provide further proof of the power of providing advanced data for sportsbook growth.”
The iSport Genius service provides bite-sized information nuggets that are designed to appeal to all segments of a sports-betting operator’s user base. The information relates to previous form and conditions in an informative way that can enhance a sports punters’ understanding of an event while also giving them prompts to bet. “It works across all levels, from the knowledgeable sports fan through to the more casual end of the sports-betting customer spectrum,” added Rothschild.
Ladbrokes Australia chief executive Dean Shannon added, “The unprecedented depth of the iSport Genius offering has allowed us to really innovate in the provision of sports data to our users, and we look forward to further strong results.”
About iSport Genius:
iSport Genius is the world’s most comprehensive sports data platform, leveraging over 20 trillion pieces of data in providing unprecedented sporting insights. iSport Genius converts complex data in to a highly effective, fast and easy to understand customer interaction tool.
iSport Genius covers all major global (and many domestic) sports, and its depth of coverage of betting markets stimulates consumer sports betting activity, leading to improved metrics for sportsbooks.
iSport Genius is headquartered in Melbourne, Australia with offices in Asia, Europe and Israel.
Contact:
Nathan Rothschild
Co-founder and partner
(m) +61 408 527 647
Lee Richardson
International Development Director
(m) + 44 (0)7720 421 645
Melbourne-based iSport Genius was formed two years ago by founders Nathan Rothschild (head of strategy), Brett Cosgriff (head of content) and Jared Hopping (head of product). It specialises in the production and analysis of sports data and focuses on providing unprecedented insights into sport via the crunching of statistics. The Group, which also has offices in Asia and Europe, recently secured Series B funding through venture capital firm Regentbay Investments.
