SkyBet, the UK based betting and gaming operator, has signed a multi-year deal with Fresh 8 Gaming for their personalised ad serving platform.
Fresh 8 transforms customer engagement and maximising returns, by intelligently and automatically serving personalised and betable ads to the world’s biggest sports betting and media brands.
The deal will see Fresh 8’s contextual and personalised ad-tech rolled out across SkyBet’s content estate. The deal covers key web and app content channels and will include rolling out Fresh 8’s unique SDK to deliver personalised ads in-app.
Andrew Sharland, Managing Director at Fresh 8 Gaming, commented on the deal “SkyBet are at the forefront of betting innovation, with a firm focus on customer personalisation across their extensive content estate. We are delighted that they have yet again chosen Fresh8 to realise their goal of tying in smart, user personalisation with an on-site transactional opportunity across key acquisition and retention channels.”
Sarah Orrill, Head of Acquisition & Media at SkyBet reiterated the value. “SkyBet have evaluated many advertising technologies but the fact Fresh 8 specifically targets the gambling industry means their performance is a magnitude higher than any of their competitors. This is a key deal for SkyBet ensuring that we achieve maximum conversion from our high profile content deals”.
Andrew Evans, Head of Sportsbook Super Affiliates at Sky Betting and Gaming commented “when partnering with new technologies it is important to partner with good teams that consistently deliver product that performs. Fresh 8 continue to do so and we are excited about the ongoing partnership.”
About Fresh 8 Gaming
Fresh 8 Gaming is the personalised ad serving platform for the sports betting industry. We transform customer engagement and maximising returns, by intelligently and automatically serving personalised and betable ads to the world’s biggest sports betting and media brands.
More information can be found at: www.fresh8gaming.com
About Sky Betting & Gaming
Sky Betting & Gaming is a British-based gambling company, owned by CVC Capital Partners and Sky plc, with headquarters in Leeds, West Yorkshire and offices in Sheffield, London, Guernsey and Rome. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky Casino, Sky Poker and Sky Bingo. Also under its umbrella is leading online betting odds comparison site Oddschecker. Sky Betting & Gaming also operates popular, free-to-enter football prediction game Soccer Saturday Super 6 and Sky Sports Fantasy Football.