Ball Street, the leading UK football multi-platform are pleased to announce that they have been appointed by KamaGames, a global developer of social games for mobile platforms, to help celebrate their flagship game Pokerist® Texas Poker’s 6 th birthday.
During the 2 week long celebrations, Ball Street fan channels 442oons, Arsenal Fan TV, The Redmen TV launched the Ball Street Bounty Poker tournament that challenged their audiences to play each other via the Pokerist app.
Matt Wilson, Co Founder of Ball Street said; “Fusing Ball Street’s network of influencers with KamaGames’ superior social gaming experience places Pokerist at the heart of the engaged fan communities.”
The campaign was designed to increase awareness for Pokerist amongst their targeted demographic whilst growing their core social footprint. Each of the Ball Street fan channels had a bounty on their head, and challenged their audiences to play against them to claim 200 million in virtual chips as well as the chance to be entered into a prize draw to win a £1,000 cash prize.
Daniel Kashti, KamaGames’ Chief Marketing Officer added “We wanted to expand our share of voice through a variety of channels during the Pokerist’s birthday celebrations and working with Ball Street’s influencers provided us with the opportunity to tap into wider target demographics in a native, engaging and powerful way.”
KamaGames flagship game, Pokerist® Texas Poker, was named one of the Best Apps of 2012 by Apple, was the #1 Top Grossing App on the Apple Apps store in 89 countries as well as being in the Top 5 Google Play Grossing Apps in 24 countries. The game continues to grow through the Amazon Store and Windows Mobile.
For more information on Ball Street, visit http://ballstreet.co.uk/
About Ball Street
Ball Street
brings a new level of engagement across their collective of true fans, social influencers, bloggers and football personalities, reaching an audience of over 41million UK football supporters. Founded in 2012 by Matt Wilson and Stuart McDonald, Ball Street has created original content and social campaigns for brands such as Vauxhall, DraftKings, Google/UEFA and Barclays.
About KamaGames
KamaGames is a global developer and publisher of social games for mobile platforms, PlayStation Network as well as other console and online gaming platforms. Established in 2010 and headquartered in Dublin, Ireland, the KamaGames group employs over 220 staff globally across its various studios, operations and marketing/business development offices in the leading global markets including UK, USA, UAE, and Russia Utilizing its own proprietary cutting edge technology platform, KamaGames continues to develop and publish a range of exciting and fun games for all ages that are localized into 28 different languages and reach over 81 million gamers worldwide with over 1 million daily active users. To learn more about Pokerist Texas Poker and KamaGames visit www.KamaGames.com, like us on Facebook (/kamagames) or follow us on Twitter (/kamagames).
