Myles Blasonato of Royal Wins explains to CalvinAyre.com’s Stephanie Raquel why applying the psychology of skills gaming is needed to prevent players from leaving the game.
With new technologies being developed monthly, many gamers have evolved into a web-savvy, mobile data sifters, who pounce on whichever offers them the best deal. This, however, has become a problem for most social game operators, who want to hold on to these increasingly distracted customers.
Responding to this challenge, Myles Blasonato of Royal Wins told CalvinAyre.com that the key to make gamers stay and be loyal to the brand is as simple as understanding what they want and what they can expect from the product or services.
He underscored the importance of applying the psychology of skill gaming, in order to win new clientele and at the same time convince current patrons to stay and support the brand. The concept of skill gaming, according to Blasonato, is easy to understand since “the important part in terms of the psychology is to pick the genre and pretty much the mechanics they relate to.”
“[B]ecause it is real money and because we are trying to get the people that gamble to come play the game, you need to make sure that you create something that resonates with them,” Blasanto explained.
He advises operators to create a gaming product that is fun and engaging to the players.
“For operators they can be more creative. They are not really limited in what they can do so that’s the first one, you can create any type of experience you want to create that is fun and engaging to the players,” Blasonato said.
“[In] skill gaming, you can put it anywhere and you can put on mobile. You can take it everywhere [since] there’s no regulation, it’s not chance and so these two things make it extremely easy for people to create games particularly operators. And the players, they will love the games because it is something that they are used to and it’s from millennials that grew up with these games,” he added.