My Club Betting Unveils Enhanced Sportsbook

My Club Betting Unveils Enhanced Sportsbook

Unique sports-tech company My Club Betting, which focuses on driving much-needed funds to grassroots sports clubs, has unveiled its new sportsbook after partnering with FSB Technology (UK) Ltd.

My Club Betting Unveils Enhanced SportsbookMy Club Betting provides sports clubs and teams of any size with their own customised betting site. The club’s members bet through the individual club’s service and 20% of the bookmaker’s net revenues return to the club. Each club also receives free kit and equipment.

By adding FSB Technology (UK) Ltd as their service provider, a My Club Betting user now has access to over 70,000 in-play events, which include a comprehensive package of football markets, the addition of a market-leading horseracing product – complete with competitive early prices each day – and a wide range of special offers.

“This is a major advancement for the company,” said My Club Betting CEO Bernard Casey.

“My Club Betting has developed a service that we feel will offer a fantastic user experience and provide sports clubs and organisations with everything they need to generate their own revenue stream.

“Our service is fully-licensed and free, so it is a total no-brainer for a cash-strapped local club, as we give 20% of our net revenues* back to that club.

“FSB Technology’s managed sportsbook service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing. So partnering with them made perfect sense for My Club Betting.”

Through collaborations with organisations such as Wales Rugby League and Club Website – where My Club Betting is the largest supplier of bespoke betting sites into grassroots football, with the potential of 150,000 amateur football clubs across the UK taking the service – the group is positioning itself to be one of the largest providers of grassroots funding in the UK.

FSB’s business development director, Richard Thorp, said he was delighted the service had gone live.

He added: “The flexibility of our platform is great for and we’re delighted to be supplying them with our fully-managed service.

“As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal which will allow them to tailor offers to specific customers.”

About My Club Betting

MYCLUBBETTING.COM (MCB) is a specialised marketing communications and technology company, providing a free betting service to any club, from elite to grassroots level. In minutes, MCB can supply any sports club with its own betting service featuring its own club logo, colours, and social media links on a desktop, tablet, or mobile phone.

The service enables clubs to retrieve a percentage of bookmaking revenues, which also aids grassroots funding. Partners supply the events, prices and bookmaking services that provide this unique service. Supporters deal directly with these partners, opening an account with them and placing bets with them, whilst MCB manages the club relationships.

MCB has contracts with six Super League clubs. These are include Leeds Rhinos (also ground-sharing with Leeds Carnegie and included in the contract), Wakefield Wildcats and Huddersfield Giants (both with shirt sponsorships), Salford Red Devils, Castleford Tigers and Hull Kingston Rovers. Others clubs under the MCB umbrella include Club Doncaster – which incorporates Doncaster Rovers and Doncaster Knights. MCB is also a stand sponsor at the Keepmoat Stadium.

MCB were the Official Broadcast Partner to Premier Sports TV’s coverage of the 2015 Copa America and the Official Bookmaking Partner to the 2013 Rugby World Cup.


FSB Technology (UK) Ltd’s ( vision of sports betting’s future helped them win gaming’s inaugural Launch Pad competition in 2008. The company has attracted investment from a number of the industry’s most respected entrepreneurs and earned contracts with some of the world’s largest casino and media companies.

Its modern, proprietary sports betting platform was designed for the technical demands of live betting. The software includes an automation layer to manage raw data feeds, proprietary live pricing models, bet placement and liability management software, and customisable marketing campaign tools. It is designed to reduce both the time and cost required to enter regulated gaming markets. For existing operators, the service can also be integrated into an existing platform to provide a single-wallet.

FSB’s sports betting package delivers a single view of the customer’s activity, while its platform offers robust CRM and business intelligence tools. Their service includes desktop and mobile user interface development, operating under the company’s licence from the UK Gambling Commission.