PRESS RELEASES

Tote Ireland becomes world’s first horseracing tote to offer Colossus Bets sports pools

TAGs: Bernard Marantelli, Colossus Bets, Press Releases, tote ireland

The Irish Tote operator plans to add Colossus Bets’ partial cash-out technology to its horseracing pools.

London, November 2015 – TOTE IRELAND, a wholly-owned subsidiary of Horse Racing Ireland and the operator of pool betting on Irish horseracing today announced the launch of the world’s biggest sporting jackpot pools powered by Colossus Bets across its web and mobile platforms. The agreement includes a potential future rollout of Colossus Bets’ patented partial cash-out technology across the entire Tote Ireland platform.

Tote Ireland becomes world’s first horseracing tote to offer Colossus Bets sports poolsTim Higgins, CEO of Tote Ireland commented: “We have grown volumes into our core horseracing pools by offering minimum guaranteed pool prizes and demonstrated that players want to shoot for life-changing jackpots. The Colossus sports pools certainly fulfil that demand and we are very pleased to make these products available to our existing and new players.”

“We have also agreed to investigate incorporating Colossus Bets’ patented partial cash-out technology within all Tote Ireland multi-leg pools. This would make our horseracing pools even more engaging and would make us the world’s first Tote to go-live with that technology.

Bernard Marantelli, founder and CEO of Colossus Bets said: “Pioneered by Colossus Bets and replicated by Bet365, Paddy Power and growing raft of others, partial cash-out is revolutionising sports betting. Tote betting operators need to respond or they risk losing product relevance and market share to other forms of wagering. Tote Ireland has recognised this and we are delighted to welcome them to the rapidly growing ‘Colossus Family’ to distribute our pools. We also look forward to seeing our cash-out technology applied to their horseracing pools as a world first.”

About Tote Ireland

Tote Ireland Limited is a wholly owned subsidiary of Horse Racing Ireland, with responsibility for the operation of a Totalisator on the 24 racecourses in the Republic of Ireland. Tote Ireland is at the heart of Irish Horseracing, providing a wide variety of betting options for all race goers. All profits made by Tote Ireland are used for the improvement of Irish Horseracing.

For further information, please contact:

Áine Corcoran

Phone: +353 (0) 87 683 6230

Email: acorcoran@thetote.com

About Colossus Bets

Colossus Bets is a multi-award-winning pool betting operator, offering the world’s biggest sports jackpot bets including the £10,000,000 Colossus. The company’s B2C offering launched in 2013 and since then Colossus Bets has signed twenty B2B agreements for the distribution of its pools, with live partners including Betfair, Betdaq, BoyleSports and Matchbook.

Colossus Bets has pioneered partial cash-out and has been granted a series of patents in relation to the functionality across all forms of betting and gaming. The company remains the only operator globally offering cash-out technology on tote pools.

For further information, please contact:

Bernard Marantelli (CEO and Founder)

Phone: +44 (0)20 3393 3662

Email: bernard.marantelli@colossusbets.com

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com