In a Grand Slam first, William Hill will become the official betting partner of the Australian Open, Australia’s largest annual sporting event.
Announcing the partnership, William Hill Australia CEO Tom Waterhouse said he was excited William Hill has become the first ever bookmaker to partner with a Grand Slam tennis tournament.
“We are extremely proud and excited to be the first official betting partner of a Grand Slam.
“William Hill and the Australian Open is the perfect match. Both brands are among the most respected, innovative and technologically advanced in the world in our fields and we are looking forward to a long and successful partnership.
“We will continue to extend our vast product range to include the ability to live stream matches and bet In-Play, with the focus to remain on bringing the most unique, engaging and relevant experiences to all tennis fans,” Waterhouse said.
The agreement includes sponsorship of the Emirates Australian Open Series, comprising of the Hopman Cup in Perth, the Brisbane International, Apia International Sydney, Hobart International and the World Tennis Challenge in Adelaide, all official lead-in events to the first Grand Slam of the year.
William Hill will extend its sponsorship rights with Tennis Australia to work with the official broadcast partner in Channel 7, via an exclusive advertising package across both television and digital.