BUSINESS

SEO Tip of the Week: Engagement Rank

TAGs: 90 Digital, Beamusup, Engagement Rank, Google, nick garner, Video, Xenu

90 Digital CEO Nick Garner talks about Engagement Rank in this edition of CalvinAyre.com’s SEO Tip of the Week.

Loading the player...

Summary: Engagement Rank is a term used to describe the effect of engagement on search results and the rise or fall in rankings of websites. The principle behind engagement Rank is fairly simple: there is an expected click through rate per search position. If a search result gets

  • less click through rate than expected for that position, it goes down in rankings.
  • More click through rate than expected for that position, it goes up in rankings
  • an expected click through rate for the position, it stays level

Of course, there are other factors like the volume of links going into a particular webpage and the authority and trust of a website.
A good way of thinking about engagement Rank is the auditioning process. A website gets links, Google says it’s noteworthy therefore let’s audition it in the search results. If the site gets a suitable amount of engagement, it will either rise up the rankings or hold its position.

If the site fails its audition, i.e. it doesn’t get any engagement then it’s a lot harder to get back up the rankings the next time you get a large number of links.

Tip: crawl your website using a tool like beamusup, Xenu link sleuth, or screaming frog and have a look at your title tags and description tags. Are they ‘clickable’? Would you want to click on a search result that said; ‘whatever your title tags say’, if so great, if not it’s time to start thinking about doing some title tag and description tag rewriting.

Comments

views and opinions expressed are those of the author and do not necessarily reflect those of CalvinAyre.com