23 June 2015 Ladbrokes Australia today premiered the world’s first multi-million dollar ‘Mega Margin’ pools for mobile, on Australian Rugby League (AFL) and National Rugby League (NRL) games with ground-breaking Partial Cash Out, powered by Colossus Bets.
Paul Cherry, COO of Ladbrokes Australia said: “Mega Margin pools will enable our players to shoot for a million dollar Pick 6 prize weekly on both AFL and NRL. Even better, these products feature Partial Cash Out which means that players can take some money and run, between legs on their live tickets. Our mobile-led platform is perfectly suited to a bet with ‘on-the-go’ Cash Out decisions and life-changing jackpots for our players and Mega Margin is a great innovation for us.”
Bernard Marantelli CEO of Colossus Bets added: “We are delighted to be partnering with Ladbrokes to launch Australia’s biggest bets. The launch of Mega Margin shows again that the combination of our patented Cash Out technology together with multi-million prize pools is a compelling proposition. We look forward to growing these pools so that we can introduce a $5,000,000 Pick 7 version for the 2016 season.”
About Colossus Bets
Colossus Bets is an award-winning sports betting operator and developer of multi-leg jackpot pool products. The company’s B2C offering was launched in August 2013 and since then Colossus Bets has signed 20+ B2B agreements across 4 continents for the distribution of its pools to the end players of its operator partners.
Live B2B partners include Betfair, Betdaq and BoyleSports, with over a dozen others scheduled to go live in 2015. Colossus Bets has pioneered Partial Cash Out functionality and has been granted a series of software patents in relation to the functionality across all forms of betting and gaming.
Colossus Bets Limited is regulated by the UK Gambling Commission.
For further information, please contact:
Bernard Marantelli (CEO and Founder)
[email protected] +44(0)20 3393 3662
About Ladbrokes Australia
Ladbrokes.com.au is the local operation of Ladbrokes plc., a responsible leader in the global betting and gaming market, with over 125 years’ experience
As Australia’s most innovative bookmaker, Ladbrokes offers a wide range of sports betting opportunities to its customers. In its commitment to the Australian public Ladbrokes promises value, product innovation, depth of markets and a superior user experience on the web and through mobile.
For further information, please contact:
James Burnett, Chief Marketing Officer
