Summary: Now that rankings are diverging between desktop and mobile, these are really good tools for tracking both mobile and desktop search results for the same key phrases. Because Google’s mobile update has only just begun, you will end up seeing far greater divergence in search results between mobile and desktop. Of course, it should come back to being fairly similar over time as site owners sought out their websites.
But for now it’s important to start tracking mobile and desktop search results independently of each other.
Tip: Here are some very useful rank tracking tools which separate mobile and desktop search results:
Tip: As a general rule of thumb, if you have rankings checkers in place, it’s a real hassle migrating to another tool because you lose your ranking history. If the rank checker doesn’t have mobile rankings, go and hassle their support team so they know you want this feature.
Nick Garner is founder of 90 Digital, the well-known and respected iGaming search marketing agency.
Nick is obsessed with SEO and whatever it takes to rank sustainably on Google.