SEO Tip of the Week: Offsite Trust Optimisation: Correct whois information

90 Digital CEO Nick Garner talks about the importance of Whois Information to make your website look more trustworthy in this edition of’s SEO Tip of the Week.

making sure there is a name and address and contact info for the domain

Look at the domain registrants. If you suspect that a sneaky redirect has taken place, you should check to see “whois” the registrant (or owner) of the two domains. If the registrants are the same, the redirect is less likely  to be sneaky.

7.3.4 Using “Who Is”

Here are instructions for checking “whois” the domain registrant:

• Go to the site of a “whois” provider. Here are two you can use: and Some computers also allow you to run a command like whois from a terminal window.

• Enter the URL of one domain in the search box on the “whois” provider’s page. Sometimes, you will need to delete some leading or following characters. For example, if the URL is, you will enter just “” in the search box of the whois provider.

• Open another “whois” page.

• Enter the URL of the other domain in the search box on the second “whois” page.

• Compare the domain registrants for the two URLs. If you find that they have the same domain registrant, you will *typically* conclude that there is a relationship between the two websites. If they are different and do not seem related, it is probably a sneaky redirect and should be rated Lowest.