Gibraltar, 14 April 2015 – Trimark is launching the first iGaming version of the much cherished Mexican bingo game, Lotería.
While Lotería originated in Italy, its popularity was cemented in Mexico after arriving from Spain more than 200 years ago. Formerly the reserve of the colonial upper classes, the game became ubiquitous to the extent that it is still ingrained in local culture. Its richly decorated playing cards depict iconic and romanticised images that give the player insight into Mexican life via puns, riddles and beautiful artwork. Scenes include gastronomic motifs such as churros, religious symbols and those that offer a satirical or philosophical view on life. The game is still played by tens of millions of players today in much the same way as it has influenced generations beforehand.
The game itself replaces classic bingo balls with the illustrated playing cards that make this game stand out from other popular bingo varieties. Although the cards are numbered, the focus is on matching the pictures on a ticket showing a pre-defined sequence of images as the caller draws them from the pack.
In the single player real-money version, the player wins by matching patterns in the paytable before the 54-card deck runs out. The earlier in the game this happens the more the player stands to win, with multiple wins on offer for matching more than one pattern on a ticket. Trimark’s production is a modern adaptation that remains true to the authentic imagery and style seen in early versions of the game. It has been designed to be humorous and fun with added achievements and social features to reward players that play time and again.
David Dent from Trimark commented, “The Odobo Developer Program has been integral in enabling us to bring the first version of Lotería to players worldwide using the latest HTML5 technologies. With our team and Odobo’s Game Development Kit, we are pleased to now be offering this fantastic game across Windows, Android and iOS as well as on mobile, tablet and desktop.”
Rob Smith, Legal and Business Affairs Manager at Odobo, said, “Trimark’s Lotería is a fusion between the game’s multiple-century heritage and the power of Odobo’s state-of-the-art technology. We’re thrilled to be offering this game exclusively via the Odobo Marketplace.
The game is available to try for free in the Odobo Play app or online at: http://odo.bo/p/loteria
Download the Odobo Play app from: http://odo.bo/play-ios
About Trimark:
Trimark is a Gibraltar-based company made up of developers located around the globe. Previously Trimark has produced games for third parties where Trimark acted as a contract developer and experimented with producing games for the Facebook platform reaching hundreds of thousands of players. Trimark now focuses on bringing social entertainment to real-money games.
The company is fully management owned and has an extensive portfolio of game concepts and assets, which are being deployed via a substantial roadmap of games content for the Odobo platform.
About Odobo:
Odobo is the industry’s first HTML5 Developer Program and Marketplace for the real-money gaming industry. The result is a modern, fully distributed and cloud-enabled iGaming content solution, devised by industry veterans. Operators license content from over 40 studios via the Odobo Marketplace.
Odobo Play is a consumer games discovery channel, offering games for free with the option to play for real money with regulated operators. Odobo Play is now available as an iOS App.
Odobo, based in Gibraltar, is licensed and regulated in the UK and by the Gibraltar Gambling Commission. For more information contact: [email protected]
http://odobo.com – corporate
http://odo.bo/play-ios – consumer
Victoria Bonner
PR & Senior Copywriter
S: Victoria.Odobo
M: +350 58007782
T: +350 200 66899
S: Victoria.Odobo
T: Vikbonner
Odobo Limited
9A Glacis Road, Gibraltar
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