BUSINESS

SEO Tip of the Week: Offsite Trust Optimisation: Getting the right sources to reference you

TAGs: 90 Digital, Google, nick garner, SEO Tip of the Week, Tip of the Week, trust optimization, Video

90 Digital CEO Nick Garner talks about getting the right sources to reference you in this edition of CalvinAyre.com’s SEO Tip of the Week.

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ie wikipedia or as a trusted websites.  Is the content written by somebody, or a auto generated?

“Look for articles, reviews, forum posts, discussions, etc. written by people about the website. For businesses, there are many sources of reputation information and reviews. Here are some examples: Yelp, Better Business Bureau (a nonprofit organization that focuses on the trustworthiness of businesses and charities),Amazon, and Google Product Search. You can try searching on specific sites to find reviews. For example,you can try [ibm site:bbb.org] or [“ibm.com” site:bbb.org].

See if there is a Wikipedia article or news article from a well-known news site. Wikipedia can be a good source of information about companies and organizations. For example, try [ibm ite:en.wikipedia.org] or [“ibm.com” site:en.wikipedia.org]. News articles and Wikipedia articles can help you learn about a company and may include information specific to reputation, such as awards and other forms of recognition. Note that some Wikipedia articles include a message warning users that there are disagreements on some of the content, or that the content may be outdated. This may be an indication that additional research is necessary

Frequently, you will find little or no information about the reputation of a website for a small organization. This is not indicative of positive or negative reputation. Many small, local businesses or community organizations have a small“web presence” and rely on word of mouth, not online reviews. For these smaller businesses and organizations, lack of reputation should not be considered an indication of low page quality.”

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