Play’n GO has partnered with WebDollar payment solution Worldpay to deliver a new platform supporting a broader range of payment methods and currencies for a more customized gaming experience.
The new Play‘n GO platform supports 11 different languages, 30 local currencies and 60 preferred payment types, helping operators to drive customer conversions across a wide range of European markets.
The combined game account toolkit will enable gaming operators to become more independent and flexible when selecting what games to offer. Play’n GO will also be able to offer more choices to players in the form of engaging premium content and access to additional games from third party developers.
“We were the first online game developer to move into the mobile arena, and this partnership takes us one step further in pioneering that field,” said Play’n GO Business Development Director Robert Skogh. “We view these advances as crucial to mobile gambling, especially when it comes to delivering a seamless player experience.”
WorldPay Chief Product & Marketing Officer Kevin Dallas said “Play’n GO understands, as we do, that the ‘have-it-your-way’ approach to customer experience extends to payments as well. People today want to be able to pay for games using whichever medium they feel most comfortable with. With our new partnership, Play’n GO’s gaming partners will be able to support the cards and leading payment methods favoured by their growing global user base, which will go a long way in helping them boost conversions.”
Meanwhile, online sportsbook BetOnline saw an increase of players visiting BetOnline.ag after two months of offering bitcoins as a new banking method.
BTC is the second most popular way (behind credit cards) for players to power up their accounts and to get paid. BetOnline also discovered that big bettors are making Bitcoins their preferred banking option due to the anonymity of making transactions via BTC.