The Georgian online gambling firm Adjarabet has become the first operator to migrate its poker offering to the Microgaming network via the brand new Babelfish API.
Georgia is in the news a lot lately.
I’m not talking about the women who had her execution postponed because her deadly dose of poison looked a little too cloudy, preventing her from becoming the first female to be executed in the state in 70-years. I’m talking about the country with a population of 5 million people, who seem to have a soft spot for playing poker.
A few weeks ago, I brought you news of a partnership between the World Poker Tour (WPT) and one of Georgia’s top gambling firms, Europe-Bet.com; and I can now bring you more Georgian gambling news after Adjarabet became the first online poker room to use Microgaming’s Babelfish API.
Adjarabet was founded in 1998, and they advertise the brand as the ‘Georgian market leader in poker, casino, sports betting and skill games.’ At the beginning of the month, Microgaming unveiled detailed of their new ‘Babelfish’ technology, and promised to unveil a big signing in the coming weeks.
Are Adjarabet that big signing?
“We were looking for a partner to help us grow and improve our poker offering; when Microgaming presented Babelfish we knew it was exactly what we needed,” commented Alastair Ives, Head of Poker at Adjarabet. “The Babelfish API allows us to offer a product that is completely tailored to our customer base, eliminating the pain of migrating to a new software provider. We are very happy with how the process has been handled and with the results of the migration so far.”
Interestingly, Ives used to work for Microgaming and joined Adjarabet after a business trip to Georgia. He fell in love with the place and never left.
Adjarabet has not furrowed alone. They developed the game with the development house Singular. Alex Scott, Head of Poker at Microgaming, said that he was ‘thrilled’ that Adjarabet had chosen Microgaming’s Babelfish technology, and believes it will take their popular platform onto the next level.
This is not the first time that Adjarabet have flirted with a migration to the Microgaming network. The first time they tried the switch, last year, customer complaints led to them reversing their decision.
They will be hoping that lightning doesn’t strike twice.
Microgaming have also announced that the Microgaming Poker Tour will visit the Georgian capital of Tbilisi 28-31 March 2015 and they will join forces with Adjarabet to promote the event.
