Affiliate programme for UK-facing online bingo and casino operator is now powered by Income Access acquisition platform
Montreal, QC. February 26th, 2015 – BGO Entertainment, the Alderney-licensed operator of the online casino and bingo brand bgo.com, has announced that the company has re-launched its affiliate programme in partnership with Income Access, a turnkey provider of technology and digital marketing services for the iGaming industry. The launch follows the recent migration of BGO Entertainment’s affiliate programme, bgo Buddies, to Income Access’ award-winning acquisition platform.
Founded in 2012, BGO Entertainment operates the online casino and bingo website bgo.com. The brand’s sophisticated selection of games, supported by celebrity brand ambassadors Dan Bilzerian, the internet sensation, and Verne Troyer, the Hollywood actor, has seen it enjoying growing popularity among players.
Powered by BGO Entertainment’s proprietary software, bgo.com’s bingo offering features a wide range of games and super jackpots in excess of £900,000. The brand’s online casino offers players state-of-the-art slots and table games, including blackjack, roulette, baccarat and poker, which are powered by IGT, Net Entertainment, Microgaming, Bally, Eyecon, and NextGen Gaming as well as by bgo Studios, the brand’s in-house development team.
The bgo.com brand offers new players an enticing welcome bonus when they register. All new players receive 20 free spins just for registering and a bonus of up to £200 when they make their first deposit as well as 180 free spins on the brand’s online slots.
The re-launch of the bgo.com affiliate programme, bgo Buddies, on the acquisition platform of Income Access, winner of the eGR B2B ‘Best Affiliate Software’ award for the last two years straight, will see affiliates being offered equally generous commission structures. Affiliates will receive revenue share of between 25% and 35%, depending upon the number of new depositors they refer per month.
“We’re delighted to announce the re-launch of the bgo Buddies affiliate programme after its migration to Income Access’ software,” said Allan Turner, Head of Performance at BGO Entertainment. “We’re looking forward to being able to provide our affiliate partners with improved tracking functionality on both desktop and mobile devices, and also giving them a greater level of reporting, enabling them to optimise their campaigns more comprehensively.”
Led by Turner, BGO Entertainment’s in-house team of affiliate managers will manage the re-launched bgo Buddies affiliate programme. Providing affiliates with dedicated support, the team boasts over a decade’s experience managing iGaming affiliate programmes.
“I’m thrilled to see BGO Entertainment re-launch their affiliate programme on our platform,” said Nicky Senyard, founder and CEO of Income Access. “Highly innovative and supported by big-name brand ambassadors, bgo.com offers online casino and bingo affiliates the chance to promote a brand that will play a big role in the future of both verticals.”
For more information on Income Access’ partnership with BGO Entertainment, please contact BGO Entertainment.
About bgo Buddies & bgo.com
Bgo Buddies is the official affiliate programme for bgo.com. bgo.com was launched in late 2012 and has since then become one of the most innovative and respected online casinos in the market. The brand leverages a new approach to marketing, concentrating on creating a brand whose celebrity ambassadors such as Verne Troyer and Dan Bilzerian play a major role.
Head of Performance
Email address: [email protected]
Bgo.com website: https://www.bgo.com/casino
Affiliate Website: bgo buddies
Affiliate Registration Page: https://affiliates.bgobuddies.com/registration.asp
Twitter page: https://twitter.com/bgobuddies
About Income Access
Income Access is a technology and digital marketing agency servicing the global gaming market, including traditional iGaming, social gaming, land-based casinos and online trading (Forex, Binary Options). Through award-winning software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on performance marketing campaigns across all acquisition channels.
As part of continual software and service innovation, Income Access supplies proprietary Ad Serving technology, mobile tracking and a digital marketing service portfolio including SEO, paid search, social media, web design and content marketing. Income Access is a leading provider of affiliate marketing services, leveraging its affiliate network comprising over 25,000 affiliates across all gaming verticals.
Income Access partners include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor , Twin Spires, PKR and Pinnacle. Recent expansion into the US market has seen the addition of New Jersey’s Betfair Casino and The Borgata Hotel Casino and Spa.