Controversial celebrity steals reality show spotlight while EastEnders smashes The X Factor in markets as the search for exclusive regional betting partner begins.
Last September amid her 2014-winning streak, FlashBitch accurately predicted the winners of Big Brother, Celebrity Big Brother and The X Factor, scoring her first hat trick.
FlashBitch tipped Katie Hopkins as winner but latecomer Katie Price, survived the final eviction despite the bookies comments on this being a two horse race. Coral’s Nicola McGeady noted: “Calum Best’s odds were slashed over the days preceding the final eviction… it’s a two horse race between Calum Best and Katie Hopkins.”
Despite failing to score her second hat-trick to re-establish the position of UK’s leading celebrity tipster, sources close to the mystery TV tipster confirmed today that FlashBitch is delighted with her score-card.
Eastenders Smashes Novelty-Betting Box Office
The mystery ‘whodunit’ storyline “Who Killed Lucy Beale?” has smashed UK novelty betting records, overtaking even the most established markets including The X Factor and Big Brother.
“EastEnders is about to reach its conclusion and we’re expecting BBC TV to crank up the hype machine as we move into the last two weeks before the killer’s identity is revealed. BBC EastEnders’ Facebook page has 3,565,831 likes, it’s a part of the UK’s psyche, most of the nation are sat on the edge of their seats.” – Paul Reilly – Media Skunk Works
The continued growth and mainstream appeal which the novelty markets bring to reality, celebrity and primetime TV, has led FlashBitch to expand it’s search for exclusive betting partnerships in other regions, commencing with the Nordic markets and Germany.
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Tracy Temple
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Media Skunk Works deliver exotic, multi-channel, multi-lingual player acquisition strategies for the world’s largest gambling companies. Founded in 2012 and based at the University of York they have earned a reputation for scalable digital marketing and big data solutions for intricately designed acquisition, retention and retargeting strategies.
