NBC Sports’ growing involvement in the world of daily fantasy sports games has opened a new door with the announcement of a new partnership with daily fantasy sports provider RotoGrinders.
The deal, which begins immediately, gives NBC Sports a new opportunity to expand its growing presence in the burgeoning industry, following its participation in FanDuel’s $70 million financing last month.
NBC Sports’ deal with RotoGrinders is a little more straightforward. The latter receives access to incorporate its content into NBC Sports Digital’s Rotoworld platform while also receive enhanced exposure through various promotional opportunities, including links and banner advertising. In turn, NBC Sports will receive exclusive daily fantasy sports content from RotoGrinders that will be used on Rotoworld’s new “Daily” section.
“Interest and participation in daily fantasy sports continue to soar, making it essential for RotoWorld to grow its daily fantasy content,” RotoWorld Director of Fantasy Content Brett Vandermark said. “Our partnership with RotoGrinders accomplishes that and much more.”
It’s been established that NBC Sports doesn’t plan on creating and operating its own daily fantasy site. Instead, its approach lies in investing and partnering with established platforms, including DraftKings and RotoGrinders, to create an unparalleled daily fantasy gaming experience for its customers.
“The partnership allows [RotoGrinders] to reach more readers and allows NBC Sports to serve those already consuming content on Rotoworld in more ways,” an NBC spokesperson said in a statement.
Speaking of daily fantasy sports games, poker pro Matt Smith took home DraftKings’ Millionaire Maker contest. Smith rode the hot fantasy numbers racked by Peyton Manning, Demaryius Thomas and Antonio Gates, on his way to racking up 235.26 points, beating out a sold-out field of 92,400 entries to earn a payday of $1 million.
The success of the $27 buy-in Millionaire Maker event compelled DraftKings to create a second edition of the contest on October 12. The same $27 buy-in applies with the top 15,500 players in line to receive payouts.