PokerStars has cut a select amount of affiliates for the said reason that these affiliates were not performing up to satisfaction, which is why we decided to ask our readers, “What do you think of PokerStars ending affiliate deals?”
61% think it’s “unfair” and 39% said that it’s only “fair.”
Changes have been taking place with PokerStars after the recent acquisition by Amaya Gaming.
✔Make a five-minute video detailing what goes on behind the scenes at PokerStars HQ
✔Exit grey market to return to US
✔Cut loose sponsored pros
✔Terminate affiliates who are not bringing new players
After reducing several sponsored Team PokerStars pros, the site has terminated agreements with some long-term affiliate partners, which came in on Two plus Two poker forums. Some affiliates stated that Pokerstars had informed them through “standard break-up email” that their affiliate accounts would be terminated, giving them a seven-day notice period of termination of agreement.
Michael Josem, head of PokerStars Communication Team, released a statement using his account with Two plus Two saying, “PokerStars has agreements with thousands of third-party websites (affiliates) to market our services to new players and encourage them to play at PokerStars. PokerStars routinely reviews its agreements with these affiliates to ensure that they are productive for the company. Earlier this week, PokerStars ended the agreements with a very small number of affiliates who were not recruiting many new players, and who were doing little active promotion of our services.”
With some affiliates identified themselves as doing many UK-targeted promotion and the Oct 1st termination effectivity date coincide with the UK Gambling Commission’s initial plans to invoke the Gambling (Licensing & Advertising) Act 2014.
At this time, it is unknown whether the cutback of PokerStars affiliates is focused on UK-targeting affiliates or is part of a larger, company-wide cost-cutting measure, with Amaya saddled with billions in corporate debt.
So what’s next for PokerStars?
Over the past five editions, SiGMA has earned the distinction of being one of the annual must-attend iGaming event, which professionals working in the industry look forward to the most in order to tap into the most up-to-the-minute knowledge in the business.
This unprecedented edition of the Summit of iGaming in Malta promises to be the biggest edition yet, with over 1000 delegates, 70 exhibitors in our dedicated expo space and over 60 speakers who will be stepping onto the SiGMA stage between October 30th and November 2nd, which is why we decided to ask our readers, “Are you attending Sigma 2014?” Visit their website to register and check back next week for the result.