32Red get ready for the 2014 FIFA World Cup in Brazil by entering into an agreement with Kambi Sports Solution to take charge of their online sports book
32Red are the latest online casino operator to make changes in preparation for the biggest sporting event to hit punters in the pocket since the 2012 London Olympics.
I am, of course, talking about the 2014 FIFA World Cup in Brazil and if you are an online casino operator, and want to tap into this type of gold, you are going to need a sports book solution for your customers.
Step forward and take a bow Kambi Sports Solution.
The B2B sports betting subsidiary of Unibet is destined to go it alone after it’s Swedish owners decided to sell its 95% stake in the company. If shareholders at the company’s AGM approve the sale on May 24, the deal with 32Red will become the first under the new brand of Kambi Group Plc.
32Red would be joining the likes of paf, 888sports, expekt.com and TonyBet as customers who use Kambi’s Microsoft gaming platform. Chief Executive, Ed Ware, said: “This partnership will enable 32Red players to have access to a first class sports betting product online and across all mobile devices.”
Kambi’s CEO Kristian Nylen, was equally enthusiastic about the announcement when he said: “The 32Red brand is renowned for delivering excellent customer service and the business has ambitious growth plans in the sports segment that are aligned with Kambi’s vision.”
The changes will see 32Redbet part ways with Global Betting Exchange, the parent company of Betdaq – the sports betting exchange that was acquired by Ladbrokes in March 2013.
The 32Red brand is no stranger to football.
They were the brand sponsors of Swansea City FC when they won the 2013 Capital One Cup Final; they have also sponsored Premier League club Aston Villa, and more recently cut a deal with the former Scottish Premier League powerhouse Glasgow Rangers.