BetVictor and Initial Rewards partner for poker Gamification in Victor’s Wheel

TAGs: Andy Horne, BetVictor, Initial Rewards, victors wheel

betvictor-and-initial-rewards-victors-wheelToday, BetVictor and Initial Rewards partnered to launch Victor’s Wheel –an instant rewards progression dynamic platform that sits within the BetVictor Poker client. For every 25 raked hands played, users can spin the wheel and claim prizes ranging from tournament chips to instant cash rewards over the course of the 8 week promotion, whilst tracking their progress in the innovative game centre.  Keep an eye out for Victor himself, who will reward players with a prize for every spin they take.

“We couldn’t be more proud to partner with such an esteemed brand on this project,” said Initial Rewards’ Jon Reuben. “Victor’s Wheel is exactly what loyalty should be – rewarding players for returning play whether they win or lose at poker… and the wheel element is just plain fun. I think the best part is the ability for players to track their progress throughout the promotion.”

Andy Horne, Head of Poker at BetVictor said, “Poker players have a choice of where they play online. It’s important for us to keep our promotions unique and engaging. Victor’s Wheel checks all those boxes. We are pleased to roll out (no pun intended) Victor’s Wheel for our regular players to enjoy over the festive season and hope that they will find it entertaining as well as rewarding.”

The promotion is now live on and runs until 19 January, 2014.

About Initial Rewards

Initial Rewards is based in London and has been serving the iGaming industry with loyalty marketing services for the last decade. Our services include branded merchandise, loyalty point stores, VIP gifting, promotions and an achievement-based games platform. For inquiries or more information, please visit our website or call +44 (0)20 8381 3300.

About BetVictor Poker

BetVictor Poker is one of the UK and Europe’s biggest online poker rooms, and is powered by leading independent gaming company and bookmaker Bet Victor.

Our online poker room’s mission is to provide the most enjoyable poker experience on the web by providing innovative poker games within a safe, secure and fair environment whilst also providing world class customer service.

Operating within the gaming industry for over half a century, Bet Victor has an unparalleled reputation for both honour and integrity, core values that we’re committed to bringing to your gaming experience through our poker room.


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