Initial Rewards Announces Achievement-Based Rewards Software Platform for iGaming Industry

TAGs: iGaming Industry, Initial Rewards, Jon Reuben

initial-rewardsInitial Rewards announces the launch of its proprietary Achievement-Based Rewards software platform as the newest addition to its portfolio of loyalty services for the iGaming Industry.

As the leader in loyalty programs for the iGaming industry, Initial Rewards has built an Achievement-Based platform to improve player engagement and customer loyalty. Its games for prizes and visual progression dynamic rewards players in real time and incentivises recreational players to continue achieving by giving them chance at winning something that may otherwise not be achievable.

The API integrated platform can be implemented in less than 4 weeks and has already been installed with several operators throughout Europe and North America. The games and real-time visual progression interface are fully customisable per operator or can be bought “off-the-shelf.” The promotions, prizes and payout ratios will be built to the customer’s specifications.

The current suite of games is available at Initial Rewards plans to release four news games per quarter throughout 2013.

As experts in loyalty, Initial Rewards is leading the way towards 100% customer loyalty with this new Achievement-Based platform. Gamifying player behaviour is engaging and compelling from the player perspective and offers new actionable data from the operator perspective. Jon Reuben, Chief Visionary Officer at Initial says, “We are proving that our Achievement-Based platform will change the way iGaming operators view loyalty with the application of progressive challenges to simple promotions catered to both recreational players and VIPs.”

Initial Rewards is based in London and has been serving the iGaming industry for the last decade. Our services include branded merchandise, loyalty point stores, VIP gifting, promotions and now our Achievement-Based games platform. For inquiries or more information, please visit our websites or call +44 (0)20 8381 3300 .


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