ISLE OF MAN – Microgaming (www.microgaming.co.uk) announces that Glossy Bingo, which is powered by Microgaming’s leading Bingo software, is now live.
Glossy Bingo is the second online bingo brand launched by Broadway Gaming Ltd, the first being the popular Butler’s Bingo site, which launched on Microgaming’s Bingo Network in July 2010 and is renowned for its astonishing £5.88 million jackpot pay-out in December 2012. Designed to look like the cover page of a glossy magazine, Glossy Bingo is officially live and set to cause great excitement amongst online Bingo players.
Ian O’Farrell, Player Experience Manager at Broadway Gaming Ltd, explains: “The Glossy Bingo site has been developed to target a different player demographic from that of Butler’s Bingo. Glossy Bingo will target a slightly younger audience, in line with the demographic profile of a “glossy” magazine reader. The site resembles the high-quality and fashionable nature of a glossy publication whilst utilising Microgaming’s first-class Bingo software to enrich the players’ journey through the site.”
Glossy Bingo is powered by Microgaming’s Bingo software, which enables operators to rapidly roll out new and differentiated bingo brands into the marketplace. Alongside a host of Bingo variants, a comprehensive side game portfolio and access to Microgaming’s Progressive Jackpot Network, Glossy Bingo takes full advantage of Microgaming’s dynamic business solutions, providing extensive player segmentation capabilities and a fully integrated bonus and loyalty system. All of which are vital tools for Glossy Bingo when targeting a specific market demographic.
David Reynolds, Head of Bingo at Microgaming, adds: “Microgaming Bingo provides a wealth of functionality to power a successful online Bingo site. Our core back office and player management framework allows operators to drive significant life-time value. In addition, it has allowed Broadway Gaming Ltd to implement its diverse and targeted marketing strategy for its launch and on-going operation of Glossy Bingo. Our Bingo software has proven extremely effective for Butler’s Bingo and we are confident following a promising start, that Glossy Bingo will be as successful as its sister site.”
For further information please contact:
Andrew Smith / Nithiya Gnanathas
Lansons Communications
020 7249 3681
[email protected] / [email protected]
About Microgaming (www.microgaming.co.uk)
Microgaming developed the first true online Casino software over 15 years ago, and today its innovative and reliable software is licensed to over 400 online gaming brands worldwide. This unrivalled technology company offers over 600 unique game titles and more than 1,000 game variants, in 24 languages, across online, land-based, and mobile platforms. Its renowned dedication to innovation provides the foundation to consistently deliver award-winning Casino, Poker, Bingo, Live, Progressives and Network Gaming software, as well as managed services, to a global audience. Microgaming content is also available through Quickfire, offering a supremely versatile, unique gaming experience for operators and players.
Microgaming provides the software for the world’s largest Progressive Jackpot Network and has paid out over €375million in total. Its software also created the world’s first online slot tournament millionaire and one of the largest online jackpot wins in history, at a staggering £5.88million. As a founding member of eCOGRA and IGC, Microgaming is at the forefront of initiatives that set the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.
>About Broadway Gaming Ltd.
ButlersBingo.com established in 2010 has quickly gained recognition as one of the leading providers of online bingo in the UK and around the globe. They offer a generous 300% first deposit bonus plus a free £10 trial for all new players who register at www.butlersbingo.com.
Butlers Bingo is Regulated by the Lotteries and Gaming Authority of Malta
License Number LGA/CL1/638/2010 | License Number LGA/СL3/638/2010.
Glossy Bingo was established in January 2013 and is Regulated by the Lotteries and Gaming Authority of Malta under License Number LGA/CL1/638/2010 | License Number LGA/СL3/638/2010.
For more information contact: [email protected] or phone (353) 1 905 6247
