Longtime land-based gaming device maker and recent online gambling solutions provider Bally Technologies has signed multiple deals this week to bolster its online gambling bona fides. Bally has inked an online casino content deal with Australian developers Ainsworth Game Technology that will enable customers utilizing Bally’s iGaming platform to offer Ainsworth casino titles. The Ainsworth content will also be available on Bally’s Remote Gaming Server for use by customers in regulated real-money online gambling markets.
In the past year, Bally has agreed to provide (for the moment) free-play US-facing gaming sites for the Golden Nugget casinos in Las Vegas and Atlantic City, the Mohegan Sun casinos in Connecticut and Pennsylvania and American Casino & Entertainment Properties’ locations including the Stratosphere and Arizona Charlies.
Bally added to its US free-play roster this week with the signing of a deal with Washington state’s Confederated Tribes of the Colville Reservation. The Colville tribe, which operates three brick-and-mortar casinos in western Washington, will be the state’s first Indian group to offer free-play poker, slots and table games via web and mobile using Bally’s iGaming platform. Colville Tribe Federal Corporation CEO Joe Pakootas said the deal would “enhance our patrons’ experience off-property as well as drive them to our casinos by providing substantial rewards and benefits for them to take advantage of on-property.”
To prepare for operations in US jurisdictions that have legislated real-money online gambling, Bally has inked a deal with location technology provider GeoComply to provide geolocation technologies for Bally’s iGaming platform. Bally biz-dev VP John Connelly said the deal would allow the company to offer casino operators “a fully integrated geolocation solution.” GeoComply CEO Anna Sainsbury said Bally’s knowledge and experience would allow casinos to “seamlessly deploy our technology without risking losing legitimate players.”
