Groupe Partouche catches up in UK; Income Access team up with Admiral; Racing Riches launches

TAGs: admiral interactive, Groupe Partouche, Income Access, Italy, Passoker, reel sports

news-in-brief-may-21French multi-channel gambling company Groupe Partouche has launched a new UK-facing in-play sports betting website. The site, which is built and powered by France Pari’s B2B Sportnco subsidiary, will use a partnership with TVCatchup to allow live betting during the online TV-streaming service’s live sport coverage. Partouche’s website is licensed in Malta and will include 1,000 sporting events per week, according to Gaming Intelligence, and is partnered with – a part of TVCatchup that gives users a sportsbook that includes in-play betting.

Whilst they were confirming plans to enter the UK market, it was being reported elsewhere their online business is being earmarked for cuts. eGR reported late last week that Partouche Interactive saw a revenue decline of 10.1 percent in 2012 and it was that which led them to reconsider the area for possible cuts, with a statement confirming: “The difficult economic environment, further confirmed by the activity measured at the beginning of the year, generates a lack of visibility for the coming year.” They also added that in light of this the firm “expects to amplify its investment in all sectors of emerging economies, mainly in casinos and interactive.”

Montreal-based affiliate firm Income Access have agreed to a deal with Italian site Admiral Interactive. The agreement will permit Novomatic-owned Admiral to pair its online games with the affiliate company’s software and marketing intelligence to give them a formidable solution. Admiral will manage a number of brands, products, verticals and territories from the same place and the first four brands to be included are,,, and Federico Fogli, Director at Admiral Interactive added: “The tracking capabilities and marketing tools of the Income Access software are unparalleled in the iGaming industry, and we feel this is the best possible partnership to help us grow our brand going forward.”

Casino and sportsbook developer Reel Sports have released a new fixed odds offering using archived racing footage from Pitch International. Racing Riches Archive allows players to bet on archived footage from all manner of sporting events from years gone by and it comes from the creators of real-time poker-style site The archive includes classic FA Cup ties, England internationals as well as boxing matches with commentary from renowned voice-artist Jim Rosenthal. The clips last a few seconds with each game lasting from between 30 and 90 seconds. The game itself involves players being assigned a counter and then each player advancing closer to the Racing Riches finishing line depending on the occurrence of a number or randomly assigned incidents such as free kicks and goals.

Stuart Carr, MD for Reel Sports, commented: “Thanks to this agreement with Pitch International, not only does it utilise some of the highest profile sporting action and athletes of all time, it is fast-paced and available to play anytime, anywhere, making it a hugely compelling offering to operators and their players.”


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