The new year marks a new chapter in the always interesting life of Betfred. While the company has made the headlines often times for goofy and amusing reasons, the UK-based bookmaker also possesses the kind of business acumen that has made it an industry heavyweight. Their latest foray will attest to that after the company is in the process of increasing its mobile casino portfolio with the launch of a new mobile casino solution that it has developed with its dancing partner, software and services provider Playtech.
As part of their collaboration, the mobile offering is expected to be the first phase of Betfred’s plans to offer more mobile content for its users, one that would include as many as 20 new table and slot games. From there, the next step is to begin plans to develop, and soon thereafter, offer, a number of bingo and live dealer games, through a single user interface on players’ mobile devices. That part will once again be handled by Playtech.
As expected, the business bro-mance between Betfred and Playtech plays to the goals of both companies. In the case of Playtech, the goal of advancing its reach on mobile content is bolstered with the Betfred partnership. At the same time, Playtech’s expertise in providing software services will allow Betfred to continue on its goal of boosting its mobile activity, something the company’s managing director, Chris Sheffield, says will “generate significant traffic to mobile from both existing and new players.”
From where Betfred and Playtech are now, that’s where 888 Holdings and Net Entertainment hope to get to after the two companies inked their own partnership agreement, one that would allow the former to effectively the latter’s supplier to provide a range of online and mobile casino content to the online gaming operator’s global casino, bingo, and regulatory networks, including the Italian market.
In a statement released shortly after the announcement Net Entertainment CEO Per Eriksson commented on the possibilities that have opened up for both companies as a result of their partnership. “888 is one of the largest operators in the world and this agreement further proves the confidence and trust which exists in Net Entertainment’s operational and technical leadership,” Eriksson said.
“Both parties are now working very close together to secure a successful integration and planning for commercial launch.”
