BUSINESS

Probability sees Italy bump its numbers

TAGs: Ipad, iPhone, long john's silver, mobile gambling, probability

probability plc logoMobile gaming specialists Probability saw net gaming revenue rise by 35.3 percent in the second quarter as they continued show their impressive credentials in the mobile arena. NGR was £2.3million with deposits also increasing by 44 percent with a large debt of thanks given to the “higher than expected” betting volume in a new market for them, Italy. They launched an iPhone and iPad football betting app for SNAI via their Playyoo subsidiary in Italy and, as chief executive Charles Cohen explains, this made a difference.

“The Playyoo business which we acquired in the summer is developing well, with existing Italian B2B clients expanding the range of games they take from us and new clients showing strong interest in the offering,” he said. “Preparations are on track for our Slots games to be introduced into Italy later this year and we hope to begin the certification process very soon. A small amount of revenue from Playyoo is included in these results for the first time, and we expect this contribution to grow significantly over time.”

Probability also added that “Long John’s Silver”, a new game released by the firm earlier this year, has been the quickest-ever mobile game to reach £1million in total bets. As for the quarter as a whole, Cohen added: “We are very pleased with the performance this quarter. Our customers did not appear overly distracted by the Olympics, but then we did all spend a lot of time in front of the TV waiting for events to start – a perfect opportunity to have a quick play with our games.”

Probability remains “confident” that acquisition using TV and other digital media will continue to bear fruit and impressive are likely to continue for some time yet.

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