BUSINESS

Cherry to increase iGaming focus; BetSoft Gaming gets AGCC licence; Relax Gaming provides games to iGame Malta

TAGs: AGCC, Alderney Gambling Control Commission, BetSoft Gaming, cherry, igame malta, relax gaming, Sweden

news in brief may 2Swedish gaming firm Cherry has signed a deal to sell its maritime gaming division to rival Bell Casino. The deal is worth SEK38million ($5.7m) and will “improve Cherry’s available liquidity” with the transaction set for completion in November. Company president Emil Sundivisson added: “It is not without a certain sadness that we sell the business area Maritime Gaming. Maritime Gaming has been one of Cherry’s core business for many years with many talented and skilled employees. Profitability in the industry has recently been under intense pressure from competition and a weak economy, especially in southern Europe, we have always had a great respect for Bell Casino as a competent and professional competitor. The sale produced a viable company is well placed to achieve high profitability. For Cherry, this means a greatly improved liquidity and an increased focus on the growth area of online gaming. ”

The Alderney Gambling Control Commission has certified 3D gambling firm BetSoft Gaming with the first group of games available to firms that hold AGCC Category 1 licences. Anthony Locke, BetSoft head of product development added: “We’re looking forward to bringing the very best true 3D cinematic video slots to all of the AGCC‘s Category 1 licensees. Ten popular titles are available now, with the rest of our amazing Slots3 catalogue coming soon.”

Relax Gaming has completed the roll out of a number of different products to existing client iGame Malta. The products involved in the transaction include a new online bingo offering and the previously announced Android version of Relax’s popular Fast Poker product. A press release reports that the bingo product will primarily target the Scandinavian market and has already been launched on Bingohuone.com. Fast Poker, meanwhile, has been launched on both iGame.com and 24hPoker.com, both of which were formerly on the IGT Poker Network. iGame Malta’s bingo manager Jatta Wahlroos added: “iGame continues to develop its bingo business with the Bingohuone brand, aimed at the Finnish market,” said iGame Malta’s bingo manager Jatta Wahlroos. “Through the co‐operation with Relax Gaming we are able to adjust to the quickly changing requirements of our customers and the market in general. Relax Gaming’s products have proven to be easily customizable for the needs of our key markets.”

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