BUSINESS

DEALS: Amaya and Offside; WMS’ new free-to-play product; Tipp24 inks Arsenal

TAGs: Amaya Gaming, Arsenal, Offsidegaming, Tipp24, wms industries

news in brief 200x141Amaya Gaming Group has signed off its second deal of the day with an agreement to utilize Offsidegaming’s online and mobile sportsbook platform. The B2B arm of Offsidebet.com will provide Amaya with the products that will first be available through the company’s InterCasino.com site with pre-match and live betting the first to be launched. Ian Price, senior VP of operations for Amaya Interactive, commented: “We are delighted to sign this agreement with Offsidegaming, who have a proven track record of consistently delivering industry-leading sportsbetting software and services”. The sports betting products add to an already stellar offering that includes the newly acquired Ongame Poker Network as well as the already successful casino product purchased from Cryptologic.

WMS Industries has a new Play4Fun Network platform with a tribal casino that they are dubbing the “first of its kind”. WMS’ white-label B2B suite is launched in conjunction with Iowa’s Meskwaki Bingo Casino and allows the casino to establish a virtual community that they hope will visit any other offshoots from the brand. It gives land-based venues the chance to offer a free-play product online and will position them well when an online market opens up. In this vein they will use 888’s online poker product if and when needed. WMS also signed similar deals with the Kewadin Casino, Michigan and the Treasure Island Resort & Casino in Minnesota.

Arsenal Football Club has signed a deal with Tipp24 to allow for the launch of a new online lottery game. The Premier League club will use the company’s subsidiary MyLotto24 in order to launch the new game that allows fans to win weekly cash prizes. The new game also allows fans of the club to contribute to the team’s new fundraising initiative, the Arsenal Foundation.

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