All antics aside, Betfred’s a pretty good online sports books, or at least one of the better ones. So if they decide to branch out their business, we’re not about to question their motives in doing so.
In an effort to improve gaming experience for its players, Betfred has signed a deal with Infomedia to provide integrated gaming and betting services. As part of the deal, Betfred.com will work with Infomedia to bring their odds on a wide variety of sports, including football, auto racing, tennis, and rugby across applicable services Likewise, the deal also covers bingo, gaming, and casino mobile services for various platforms, including iPhone, Android, Windows, and Blackberry.
Sports will not be the only services that are expected to be offered in this new deal. Television, celebrity, and even novelty bets will also be on hand, as will exclusive competitions and promotions and an interactive football predictor and race-card that will provide betting news, predictions, and odds to mobile phones.
In a press release to the media, Betfred.com Managing Director Chris Sheffield didn’t hide his excitement with the new deal. “This is a ground-breaking deal for the mobile industry and a very exciting evolution for Betfred.com,” he said. “We pride ourselves on giving the best value and unique bonuses which will now be available to the millions of customers available via InfoMedia’s approved operator channels such as Orange and T-Mobile.”
Likewise, Infomedia CEO Michael Tomlins, echoed Sheffield’s statement.”Given the sports and editorial pedigree we have developed, adding the betting facilities under a strong brand like Betfred makes solid commercial sense,” he said.
Betfred’s partnership with Infomedia opens itself up to a whole new market that a lot of its competitors already have access to.
And you know what they say, if you can’t beat ’em, join ’em.
Meanwhile, online poker site PartyPoker is doing their own bid of technological innovation, announcing that its Mac application has rid itself of its beta-testing.
Yep. PartyPoker is now Mac-tastic!
The news first broke on their blog and needless to say, PartyPoker’s more than stoked to offer a whole range of new poker options for Mac-users, including multi-table tournaments, multi-table sit n’ go tournaments, regular tables, qualifiers, free rolls, and re-buys.
With a whole lot of poker networks already offering their own OS X applications, it was time for PartyPoker to jump into the mix and their entry into that world could only mean more options for their Mac-using players.