Leeds based gaming start up Buzz Sports (www.buzzsports.com) today announced the signing of a deal to provide its flagship product ZonePlayTM as an online offering via a partnership with leading Asian operator Dafabet.com.
This development with Dafabet will expand the reach of ZonePlay further in Asia, giving their players the opportunity to bet alongside live televised sport while watching from home.
ZonePlay is a dynamic in-play betting product, which presents players with a simple proposition: “What happens next?”
ZonePlay offers players the opportunity to bet on the ‘next incident’ during live sporting events, with constantly changing odds on whether a corner, free kick or goal will happen, for example. It provides an entirely complimentary product to existing in-play betting alternatives offered by Dafabet and gives their players literally thousands of betting opportunities on a daily basis.
A typical English Premier League soccer game can offer over 60 unique betting opportunities, transforming even the dullest 0-0 draw into a betting spectacular. ZonePlay is also currently available for tennis and cricket, and with more sports due for launch in 2012.
Buzz Sports’ Chief Commercial Officer, Ian Williams, said “Following on from agreements with Boylesports, Inplay Matrix, & PlanetWin365, we are delighted to have signed another partner, this time with an Asian focus. It is a huge market for in-play sports betting and we have spent significant development resource on building a platform that can adapt to any partner no matter where their client base resides.”
Williams added “ZonePlay is translated into 27 languages and accepts any currency making integrations with partners extremely easy. We are delighted to be working with another forward thinking innovative group such as Dafabet and can’t wait to see the product live during Euro 2012.”
Mr Dimitris Karatzas, Managing Director, Dafabet.com, said the company, by signing-up with Buzz Sports, was responding to existing customer needs and demands. “Put frankly, the more live in-play betting, the better and ZonePlay meets our requirements perfectly.”
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About Buzz Sports: (www.buzzsports.com)
Buzz Sports was founded in 2006 by a team that had previously developed betting software for some of the biggest betting companies in the world. The company spent over four years developing its flagship product, ZonePlay, before finally bringing it to market in 2010. Buzz Sports currently employs 40 people at its Leeds headquarters in England and is a licensed betting operator in the UK.
Ella Gascoigne
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