BUSINESS

Interwetten enter the fast lane; Boylesports expand in play; WMS can offer Konami slots

TAGs: BoyleSports.com, Buzz Sports, formula 1, Interwetten, Konami Gaming, WMS Gaming, ZonePlay

lotus f1 teamInterwetten.com is entering the world of glitz and glamour that is Formula One after signing a deal with the Lotus F1 team. The sponsorship deal will see the company name on Lotus’ cars as well as further branding elsewhere and it follows a successful start to the season for the team. Birgit Bosch, COO of Interwetten, commented: “Lotus F1 Team is a great bet for any company and we stand to receive far more than our sponsorship stake in terms of brand exposure. The odds for a victory from the team are certainly going down at the moment and we want to be on board for continuing podium performances from the team.” If you want a gambling-tailored speeches you know where to go in future.

Sports betting specialists Boylesports.com will benefit from more in-play content after signing a deal with developer Buzz Sports to utilize their innovative ZonePlay product. It adds the “what happens next” element to Boyles’ offering and means anyone betting on tennis, cricket and football has new options – with NFL, baseball and basketball to be added later in the year. Buzz Sports’ chief commercial officer, Ian Williams, added: “Adding ZonePlay to their existing in-play portfolio will bring an extra dimension to BoyleSports.com to really engage and retain players online.”

WMS Gaming has signed a deal with gaming giant Konami to provide online slots for the company’s site. Konami Gaming, a subsidiary of the Japanese firm, will let WMS use games such as Norse Warrior, Jumpin’ Jalapenos and Rawhide and the first site to benefit is the UK-facing JackpotParty.com. Orrin J. Edidin, president of WMS, said: “Offering players a great experience is essential in online gaming; and we believe these popular games will expand and improve WMS’ interactive offerings, providing yet another reason for players to favor WMS’ interactive gaming offerings as a preferred place to play and for casino operators to choose WMS as their partner as they look to expand their online entertainment offerings for their patrons.”

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