Inspired virtual sports go live in 13 countries across South America following deal with Caliente

TAGs: caliente, Inspired Gaming Group, virtual sports

inspired feature28 February 2012: Inspired Gaming Group (Inspired), the world’s leading supplier of virtual sports betting products and winner of the Totally Gaming 2012 Award for Best Betting Product, today announces that its virtual sports arelicensed in 13 countries across Latin America with Caliente. The Mexican company is one of the largest operators of casinos, bingo halls and sports betting venues in Mexico and provider of risk control services across SouthAmerica and the Caribbean.

Casino sportsbooks in countries such as Mexico, Panama and Venezuela can now benefit from the popularity of Inspired’s large range of virtual sports, such as horse racing, greyhound racing, soccer, speedway and motor racing. The sports are randomly generated to make each race or match unique and are transmitted to venues via a satellite feed. Inspired’s virtual sports are multi-platform allowing operators to expand the same high quality offering across mobile or online platforms in the future.

Steve Rogers, Managing Director for Virtual Sports at Inspired, commented: “Caliente is the leading entertainment company in Mexico and this partnership has enabled us to establish our virtual sports products in a significant new territory. Caliente’s broadcasting capabilities have opened up a number of brand new markets, which means that we are now live in 33 countries and licensed in a further 10. Latin America and Asia are key strategic markets for us in 2012 and to establish a partnership with one of the key operators in Latin America is a major achievement.”

Victor de la Fuente, Wagering Corporate Director at Caliente, added: “We’re really excited to provide Inspired’s virtual sports to our customers. Sports betting is very popular in many Latin American countries and we know the quality of the graphics and range of sports will be a winning combination in our casino sportsbooks. This proves our commitment to continually provide our patrons and partners with the best available products and services.”

Inspired’s world-leading virtual sports has been extremely successful with operators due to the wide range of sports and the cross-platform flexibility of the system, which generates in excess of US$7bn of revenue and US$950m gross win every year. Inspired has been supplying its virtual sports in venues, online and to homes via broadcast networks for over 10 years and recently launched its mobile version with Paddy Power. As a result of this success, Inspired’s Virtual Sports won Best Betting Product of the Year at the ICETotally Gaming Awards, held in London in January 2012.


About Inspired Gaming Group
Inspired Gaming Group (Inspired / INGG) is the leading supplier worldwide of Server-Based Gaming (SBG) systems and games for a range of land based gaming markets, including casino, VLT, bingo and sports betting.

Inspired is the leading gaming machine operator in the UK for the gaming and leisure markets, and also provides its unique Open SBG™ software systems, terminals and Virtual Sports products in over 30 other countries. It is one of the three leading VLT suppliers to Italian casinos and betting shops. Its Virtual Sports products are the leading online and land-based games in their category worldwide. The Group operates approximately 50,000 machines on a participation basis, of which in excess of 35,000 are on the Inspired Open SBG™ platform.

The Group’s customer base includes regulated operators of casinos, bingo halls, holiday parks, licensed betting offices and regulated online sportsbooks and casinos. Key customers include major regulated gaming companies such as Sisal, BPlus, William Hill, Gala Coral Group, Betfred, Ladbrokes, Genting, Paddy Power, Codere, Sky Vegas and bet365.

Acquired and refinanced in 2010 by leading London investment firm Vitruvian Partners, the largest new private equity fund in Europe, Inspired is focused on the expansion of its SBG leadership into new international markets.

About Grupo Caliente
Grupo Caliente, founded in 1916, is the leading gaming company in Mexico, with over 90 venues operating under its brand. It also provides risk control management services to all major gaming companies in Mexico as well as throughout Latin America and the Caribbean. Its main offices are located in Tijuana, Baja California.


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