Atlantic City is doing everything possible to restore the gambling destination to prominence, and though their efforts haven’t quite turned the tide, as September’s negative numbers officially extended the downward spiral to 37 consecutive months, it hasn’t been from a lack of trying.
With Atlantic City’s 11 casinos coming within just 0.6% of arresting their decline, the future isn’t looking as gloomy and newly elected Atlantic City Alliance CEO Elizabeth Cartmell plans to keep it that way.
During her first public appearance yesterday, Cartmell made it clear that she wants to restore the prestige of Atlantic City. With her roots in New Jersey, Cartmell believes strongly that the resorts’ beaches, Boardwalk, cultures, traditions, food and “world-class” hotels and resorts far exceed the portrayals of HBO’s show Boardwalk Empire.
With that in mind, Cartmell has been touted as exactly the breath of fresh air that Atlantic City needs to return the former gambling mecca to prominence.
It won’t be an easy task, but restoring the glitz, glamour and excitement to Atlantic City is definitely a start.
Cartmell said she will first focus on increasing marketing and public relations and then on increasing business travel and building up a calendar of events and activities that draw people to Atlantic City, all in an effort to put the resort back on a footing similar to other popular gaming and tourism destinations.
Cartmell certainly has the right idea in wanting to add the excitement back to the resort, according to Cartmell, “If we want to succeed here, every day has to be New Year’s.” – Pressofatlanticcity.