Betgenius Announces Acquisition of Boolabus

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Betgenius Limited

Betgenius Limited, the leading provider of data-driven software solutions to the global sports betting industry, announces the acquisition of user experience and front-end specialist, Boolabus Limited.

Founded in 2008, the Boolabus team of designers and developers has produced a suite of products that increase bookmaker revenues by enhancing the user experience through multi-platform user interfaces (web/mobile/tablet). Their flagship ‘Betstream’ products offer bookmakers an easy to integrate content-rich experience that increases customer engagement and betting turnover. Boolabus is best known for its leading work in live betting application development, delivering realtime commentary, statistics and bet suggestions based on live pricing data for some of the leading sportsbooks including Skybet, Totesport, Betfred and Sportingbet.

Brian MacSweeney, founder and Managing Director of Boolabus, has joined Betgenius as a Director with a focus on the user experience. In this role he will champion the development of user-focused products across the wider business and head up a newly formed team to deliver this. This acquisition significantly enhances the Betgenius product offering and highlights the importance of the user experience for bookmaker success.

Mark Locke, CEO of Betgenius Limited, said:

“Having worked closely with Boolabus for many years we are delighted to welcome Brian and his team to Betgenius. Betstream will be a valued addition to our portfolio of products allowing us to provide our client base with a turnkey end-to-end solution for their betting needs.”

Brian MacSweeney, Managing Director of Boolabus, commented:

“Having already delivered highly successful front-end applications to major sportsbooks jointly with Betgenius, I’m thrilled that my team and I are joining Betgenius. We’ve always been impressed with the team and the technologies within Betgenius and we’ve already launched several products that have harnessed that power and experience. Boolabus has always been focused on making the user experience engaging, real-time and measurable and this acquisition will enable us to accelerate the development of our multi-platform content driven products that are so in demand within the industry. It’s an exciting and interesting time for sports betting and it’s great to be part of a company that is leading the field in so many areas.”


Founded in 2000, Betgenius has grown to become the leading provider of data-driven software to the sports betting industry. Employing over 350 dynamic and customer-focused professionals and with offices in the United Kingdom, continental Europe and Asia, Betgenius supplies these products to sportsbooks and lottery operators worldwide. Betgenius remains at the forefront of a fast moving industry and continues to push the boundaries of betting product innovation.

The Betgenius data centre is a 24 hours a day, 7 days a week data collection facility in Tallinn, Estonia where skilled and highly trained operators undertake rigorously designed data gathering and multilayer quality assurance processes to deliver the most accurate sports data in the market place regardless of where or when the event is taking place.

Betgenius collects and aggregates schedules, lines, odds and results data for thousands of sporting events every week across over 50 sports in more than 90 countries. This huge repository of sports and betting data is combined with sophisticated software to provide tailored, business-critical content and marketing solutions with guaranteed accuracy. This combination enables sportsbook and lottery operators to increase revenues and manage costs by improving the efficiency intelligence, and usability of their sportsbooks.

Boolabus Boolabus Bring Gaming to Life™

Brian MacSweeney is founder and Managing Director of Boolabus, a sports betting product development specialist based in London. Boolabus create market leading websites and applications for sportsbooks across all platforms, counting some of the world’s largest and most successful sportsbooks as clients including Skybet, Totesport, Sportingbet, Ladbrokes, Svenska Spel and Betfred. Previously, Brian set up and managed Endemol Gaming creating the Deal or No Deal gaming product range as well as working with global leaders in lottery, poker and live betting.

For further information please contact: Felicity Green +44 (0)20 7438 8650 or visit


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