When Bodog88 signed a major licensing deal with Sunplus ONEbook last month, it immediately gave Bodog88 a stronger presence in the rapidly growing Asian market. Currently, SunPlus ONEbook is backed by a team of 700 experienced traders monitoring up to 98 live events at any one time, complemented by extensively developed, proprietary algorithms.
Sportsbook platform provider Sunplus has since announced that it plans a rebrand of its corporate identity in order to reflect the uniqueness of the company’s turnkey sports betting solution.
According to Sunplus, the new company brand name will be announced at the upcoming EiG.
Sunplus has said that the new brand name will highlight its core product which has evolved over the past ten years to be the chosen supplier to some of the largest sportsbooks in Asia including: 12Bet and Mansion88, and as previously mentioned, Bodog88.com.
Sunples says the new product will offer a large selection of in-play events to its licensees, covering more than one hundred soccer leagues with more than 5,000 in-play events and 18,000 in-play markets.
Sunplus has certainly chosen a great stage where it will officially unveil its new corporate identity choosing the European iGaming Congress & Expo 2011 in Milan taking place later this month.