BUSINESS

Sunplus and Bodog88 deal underlines Asia’s importance

TAGs: Bodog88, Sunplus

Sunplus and Bodog88 Deal Bodog88 has signed its latest major licensing deal this time with Sunplus ONEbook. Bodog Brand’s Asian licensee will now be able to offer its customers a large number of in-play sports betting options in what is the fastest growing location in the worldwide online gambling industry.

“Asian players love in-play betting and demand literally thousands of different matches to bet on and Sunplus ONEbook will give our customers those options,” said Robert Gustafsson Managing Director for Bodog Asia.

The ONEbook offering is the core turnkey sports betting platform that is offered by Sunplus. It offers more than 5,000 in-play events and 18,000 in-play markets per month and means that Bodog88 customers will have access to the best prices on the market.

Carlos Salas, CEO of Sunplus added: “We’re delighted that such a respected brand chose SunplusONEbook to deliver in-play sports events to their players in Asia.”

Apart from being a solid partnership, the deal again reiterates the well-known fact that Asia is the place to be right now in the global online gaming industry (something that none other than Calvin himself predicted at the turn of the year). Companies that have a private structure and have a good strategy in the Asian market are the most successful firms in the online gambling industry currently.

Whether it be land-based or online, the market is growing faster than ever in the Far East, something that Gustafsson has recognized before and he added, “The Asian online gaming market is growing faster than anywhere else in the world and the landscape changes so fast in this industry that flexibility becomes absolutely crucial and Sunplus’s™ software and resource is second to none.”

In order to continue their march as a leader in the Asian online gambling industry, Bodog is continuing to recruit the best talent out there. If it sounds like being up your street visit the Bodog Nation site where you can search out the job that suits you and work in the fastest growing part of the online gambling industry.

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