Real Betis has managed to do what is becoming increasingly difficult for other Spanish clubs to do, that is, finding a shirt sponsor.
Spanish gaming operator Cirsa will be Real Betis’ shirt sponsor this season after signing off on a two season deal worth €1.5million.
Cirsa Group was founded in 1978 and initially specialised in slot machines; today it employs around 14,500 people and owns and runs a host of casinos, bingo halls and online betting operations. Cirsa logos will appear on the team’s shirts, with more promotional activities being developed between the company and the club.
Cirsa will replace a previous sponsorship agreement with Cruzcampo and Real Betis president Miguel Guillen has praised Cirsa as an industry leader with many similarities to the club.
Real Betis is certainly fortunate to secure sponsorship with Cirsa considering that nearly half of all top tier Spanish football clubs are currently without shirt sponsors. The lack of shirt sponsorship has largely been attributed to the challenging economic environment in the country and the exodus of international online gaming companies skittish over new gaming regulations.