William Hill’s Italian Job; Paddy Power tapping into Black Friday

TAGs: Black Friday, Italy, Paddy Power, William Hill

william hill italyWilliam Hill has confirmed they will be re-enacting the Italian Job by heading for the Mediterranean country. The firm will launch its new site at later this month and become the latest site to be awarded an online gaming license by the AAMS.

Commenting on the mission, Henry Birch, CEO of William Hill Online, said, “We are really excited about our Italian venture. The combination of a high passion for sports and gaming makes Italy one of the most important markets in our international expansion plans.”

“We’ve spent a lot of time developing the site and ensuring it conforms to the AAMS regulatory requirements. We’re delighted with the outcome of the site and we believe it will be a big hit with Italian players,”

The company will first launch a casino site with bingo, sportsbook and poker sites following shortly afterwards. In the release, the company also added that the launch would be supported by “an imaginative marketing campaign.” We wait to see how stereotypically Italian they can get with their campaign.

Staying with the bookmaking industry, Paddy Power has launched a new service for VIP players with the aim of taking advantage of the Black Friday fall out. Paddy’s Green Card will reward VIPs with exclusive perks and rewards whilst they’re playing on To be eligible, players must achieve Green Card status (40,000+ Paddy Points in a calendar month) between 1st August and 31st October 2011. From then on, for three months, they will be eligible for the following on a monthly basis:

– 20% discount on all bonuses available in the VIP store
– €/£50 free bet with
– Live event satellite token every month worth $50
– Entry into an exclusive weekly $1,000 freeroll.

In terms of Black Friday, anyone holding an account at Full Tilt will be given a short cut to becoming one of the worthy ones. Previous customers of the beleaguered site will only have to obtain 1,300 points to get the card.


views and opinions expressed are those of the author and do not necessarily reflect those of