BUSINESS

Fortuna signs Czech distribution contract

TAGs: czech republic, Fortuna, Lottery

Czech RepublicFortuna Entertainment Group has signed a contract to distribute the first 1,000 terminals to retailers in the Czech Republic. Before the launch in around one month of the country’s first numerical game, Fortuna Loto, retail chains such as Geco, HDS Retail, Citi-Tabak, Valmont and Peal, a number of individual retailers and around 100 Fortuna branches will be given the machines

Martin Illner, Managing Director of the Fortuna Lottery project, said, “We have built for clients of Fortuna a core distribution network of a very good quality when we managed to secure the best sales points. This was our target and key priority. I am very proud of what our team achieved in such a short time. At the moment, we are working on terminals connectivity and testing so that we are ready to launch in the second half of July.

“We are signing contracts with additional distributors for terminals, which will be delivered by Intralot in the next couple of months. We do not require exclusivity as we are convinced that our games will be successful and competitive.”

Intralot will provide the terminals to Fortuna over the next few months and by the end of the year, the lottery company will have procured 1,000 of the machines. This will have made its way to 3,000 by spring 2012 and in addition, the lottery company is widening its network to distribute scratch tickets.

It comes after the financial mess that was caused by the collapse of Sazka who applied for bankruptcy back in March after having insufficient capital to pay shareholders. The distribution will be music to the ears of the company after that debacle and they will hope to move forwards accordingly.

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