The Lexington Kentucky based Keeneland Association, which is among the world’s largest Thoroughbred auction companies, has announced a partnership with operator Stan James and its pari-mutuel horse racing brand Racing2Day.com.
Keeneland will provide its content to Racing2Day.com for the 2011 Keeneland Spring Meet that begins today and will run until the 29th.
As the release indicated, the partnership with Stan James is expected to promote Keeneland’s racing program more widely and boost the size of US Tote pools. It is also hope that the agreement will expand the Keeneland product into new markets.
Denis Kelly, CEO of Stan James PLC and past owner of many racehorses, said in the press release: “Stan James has its roots firmly in horse racing and we are thrilled to form a partnership with a world-class racing brand such as Keeneland which is renowned for the quality of its horses, diversity of its clientele and its state-of-the-art facilities.”
Rogers Beasley, Vice President of Racing for Keeneland, also said in the press release: “Given its tremendous history and horse racing legacy, Stan James and its licensed US brand Racing2Day are the perfect partners for Keeneland to expand their product into new territories while showcasing the quality of racing on offer here in Kentucky.”