Miami Heat star LeBron James and FSG yesterday made ‘the decision’ to make the basketball star a minority stakeholder in the Merseyside club. The representation deal means FSG will be LeBron’s exclusive worldwide marketing representative for the foreseeable future.
“This is a great opportunity for me,” said James.
“The first time I stepped on an NBA court I became a businessman.”
Here were us thinking it was all about the ballin’ for young Mr James. What advantages can LeBron expect from the deal though?
Well if he ever wanted a better opportunity to find out what it’s like to go on a proper night out on the beers then he couldn’t have teamed up with a better club.
£35million January transfer window signing Andy Carroll is the closest to a binge drinker you get in soccer. He’s been warned to curb his beer consumption on a number of occasions but if he’s still leading the line and scoring goals it hardly matters. As mentors go LeBron could get up to just the ten pints on a night out in no time at all and show DWade and Chris-Bosh.com what they’re missing.
From FSG’s side, it’s a very shrewd piece of business indeed. Last month two regular season NBA matches were played in the centre of the iGaming universe, London, and such is the thirst for American sports leagues to expand across the Atlantic the deal makes sense from both sides.
All FSG needs to do now is to find someone to come to the rescue of the Red Sox. They’ve gone 0-5 and could do with some of the Anfield magic. The team that threw the last smackdown on their candy asses…Cleveland Indians.
Although after it’s all said and done, the Heat and Liverpool could be the bandwagons that everyone’s snapping their Achilles tendons trying to jump on for the 2011/12 season.