French land-based casino operator SOCODEM Group, led by Frederique Ruggieri, has officially launched its new online poker brand MyPok.fr.
Spiral Solutions France which is a joint venture between Spiral Solutions and Santa Maria Group, have combined with SOCODEM group to launch their new online poker room in France on the Prima Poker Network, powered by Microgaming.
Matti Zinder, Head of Spiral Solutions, said, “We’re very happy to see the official launch of MyPok.fr and will continue to work closely with the SOCODEM group to establish MyPok.fr as one of France’s strongest eGaming brands. The French market has been very progressive in its approach to eGaming but it is essential that brands enter the market in the right way. This is where Spiral Solutions France has unique experience and expertise to advise and manage every step of the complex ARJEL process. It’s great to see SOCODEM capitalise on its strong land-based casino brand in order to take full and instant advantage of the newly regulated French eGaming market.”
Frederique Ruggieri, President of the SOCODEM group, said, “We have worked very closely with Spiral Solutions France over the past few months and are delighted to successfully launch MyPok.fr to consumers in France. We see great synergy between our brands, delivering a trusted and high-quality gambling experience in the physical casino and online environments.”
The launch of the new online poker brand will be accompanied by a major advertising campaign across a number of leading television channels in France including TF1, Canal + and NRJ 12, as well as through online media.
As if that hype wasn’t enough, rapper and actor Joey Starr and international footballer Cedric Carrasso have been selected by MyPok.fr as ambassadors of the brand.